General information
To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies).
We use such technologies that are necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information as well as information on your use of our website (e.g. information on the contents of the shopping basket). Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offer in accordance with Article 6 (1)(1)(f) DSGVO.
In addition, we use technologies to comply with the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) and for web analytics and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.
You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™.
Insofar as you have consented to the use of the technologies under Article 6 (1) (1) (a) DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.
1.1 Use of cookies and other technologies for web analysis and advertising purposes
Insofar as you have given your consent under Article 6 (1)(1)(a) DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information including the basis of our cooperation with the individual providers can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
1.2 Use of Google services for web analysis and advertising purposes
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and stored there. There is no adequate decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties under Article 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy.
Google Analytics
For website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other Google data. Data processing is carried out based on an order processing agreement by Google.
For optimized marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between data controllers. We have no influence on the subsequent data processing by Google.
For the creation and execution of tests, we also use the Google Analytics Google Optimize extension function.
For optimized marketing of our website, we use the so-called User ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our online sites and thus analyze your user behavior across devices and sessions.
For web analysis, the Google Analytics Google Signals extension function enables so-called "cross-device tracking". Insofar as your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports on your usage behavior (in particular cross-device user figures), even if you change your terminal device. We do not process personal data in this respect; we only receive statistics compiled based on Google Signals.
For web analysis and advertising purposes, the Google Analytics extension function, the so-called DoubleClick cookie, enables your browser to be recognized when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.
Google AdSense
Our website markets space for third-party ads through Google AdSense. These ads are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is made possible by the collection and processing of data (IP address, time of visit, device and browser information, as well as information on your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.
1.3 Other providers of web analytics and online marketing services
Use of Mapp Intelligence for web analysis
For website analysis, Mapp Intelligence, a technology of Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany, and Mapp Digital Germany GmbH, c/o Webtrekk GmbH (both together "Mapp") automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not combined with personal data about the bearer of the pseudonym without your express consent, which must be given separately. Mapp acts on our behalf. The information automatically collected by Mapp Intelligence about your use of our website may be processed by Mapp Digital US, LLC, 9276 Scranton Rd, Suite 500, San Diego, CA 92121, USA. There is no adequate decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
2. Social Media
2.1 Social plugins from Facebook, Twitter, Pinterest
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links so that no connection is established with the servers of the respective provider when our website is called up. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser where you can click on the Like or Share button, for example.
Facebook is a service of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page is carried out based on an agreement between jointly responsible parties under Article 26 DSGVO. You can find more information (Insights data information) here.
Twitter is a service of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transmitted to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
Pinterest is a service of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.